On Monday's class, we began to talk about businesses and companies. We then briefly discuss apple as a company. Jimmy, my professor, asked us why Apple could get away with everything they have done this far. As far as releasing a new iPhone every 6 months, a new version of mac books and desktops, and new constant designs for ipods and ipads. Apple can charge crazy amounts for their products, even though they can be flawed, and customers will still pay for the item.
It got me thinking of why this was, how a company could be successful based off shiny products that appeal to the mass. I've been a loyal apple fan since I first got a ipod back in 2005 followed by a desktop computer the following year. I always stuck to apple products because of the simplicity in the style.It's simple smart phone that does what it does and that's that. To me, it's a basic function smart phone that help me through out my day. Also the fact that all my products can be sync into each other making it that much easier for myself. I guess apple appeals to people like me, who enjoy the simplicity in a product. Apple products do have minor flaws but nothing that taking care of your stuff couldn't fix. I can't tell you how many people complained about breaking their phone when they have this flimsy case to hold it. Or people complaining about the battery usage when their on their phones 24/7 and have them charge all night. I always believe the saying, "you get what you pay for" and this applies to the Apple company.
Apple definitely has a lifestyle built within the company. It appeals to the simplistic modern person living in the city. The music they promote, the choice of their commercials, and their overall clean crisp look that is timeless is what sells to the mass.
This lead me into thinking about selling any of my work. To me, a successful business creates an image and philosophy that makes it apart of a lifestyle. I see businesses and design/art work as a philosophy, if you truly believe in what you are trying to sell, you'll apply it to your everyday life. It's like this blogger I have been following for quite some time now. She is a fashion blogger who is interested in the idea of minimalism. The basic simple functions of a wardrobe, like a plain white tee, translucent heels and your basic levi pant. As I started to look beyond her fashion expertise, I seen she was interested in designing. She design a calendar with just a few black lines on white paper that said "get shit done," a closet rack made from pipelines and a coffee table made out of translucent glass. I began to see her apply her love for minimalism to her everyday life. Even the tattoos on her body were a mere black line outline from the side of her arm to her elbow. Then I understood why she was becoming more successful because she stuck to her beliefs and create and designed the most beautiful and simple products.
I believe this is one of the most memorable thing I have learn this far. That to go anywhere with design work, you have to believe in it more than anyone in the entire world. You have to make a connection between your work, your belief system and to relate to people. At the end of the day, it all has to tie into each other.
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